You know how every blog post and article about digitalization starts by explaining how the world is changing and the competitive landscape is evolving faster than ever before? Well there is a reason for that. Digitalization not only changes the Customer Experience and enables new business and earning models, it also changes the way businesses [...]
Tag: Data driven decisions
Customer Experience – Your North Star or just another overused worddrobe staple?
What exactly does omnichannel customer experience entail, and how do you ensure a good experience? Jake Sorofram from Gartner wrote a list of the most overused terms in 2014, and even three years ago customer experience and omnichannel were on that list. Today these terms are thrown around as often as the phrase “Google it” [...]
helena mustelin 